- “Our website is waaaaay better.”
- “Bookings have increased exponentially.”
- “Significantly grew our client list.”
Fractional CMO + marketing team for med spas
Grow your med spa without running its marketing department.
You know your practice, your patients, and the kind of experience you want to create. You shouldn’t also have to figure out what to post, manage your ads, update your website, and build a marketing strategy in between everything else.
That’s where we come in.
Goodside brings you a U.S. based fractional CMO and marketing team dedicated to helping your med spa grow. I’m Tay, and I work directly with you to develop the strategy and alongside our team to put it into action.
From your brand, website, Google presence, and social content to your ads, email, and patient follow-up, we help bring your marketing together around a clear direction. The goal is to help more of the right people find you, choose you, and keep coming back.
60 minutes with Tay. Practical ideas. No sales pitch.
“…taking the stress and constant worry of marketing off our plate.”
Owners, Luke’s Well
Infinite’s owners attribute this growth to Goodside’s efforts and input.
The owner’s second job
You started a med spa.
You didn’t sign up to become its full-time marketing department.
You want a practice people know, trust, and are excited to come back to.
But there’s a big difference between knowing marketing matters and having the time, direction, and support to make it all work.
A full calendar shouldn’t depend on a lucky month.
When bookings slow down, you shouldn’t have to scramble to come up with another promotion and hope this one works. Your marketing should be building toward something bigger than your next busy week.
Your workday shouldn’t end with another to-do list.
There’s always another caption to write, email to send, website update to make, or campaign to figure out. Before long, marketing becomes another job that follows you home.
You need room to lead your practice.
Every hour spent chasing down marketing tasks is an hour you could be investing in your team, your patients, and the future of your business.
Your practice needs someone leading its marketing.
That person doesn’t have to be you.
Med spa digital marketing, led by a fractional CMO
A marketing leader. A team to bring the work to life.
You know your practice. We bring the marketing leadership, strategy, and support to help more of the right people discover what makes it worth choosing.
I’ll work directly with you to understand your goals, identify opportunities, and set the direction. Then I’ll work alongside our U.S. based team to put the plan into action and keep improving it as we learn.
That means you get:
- A clear direction for where your marketing is going and why.
- A team to put it into action across the channels and touchpoints that matter.
- An ongoing partner who stays involved, brings ideas, and helps you decide what to do next.
The work can include:
- Brand strategy and messaging
- Website development and management
- Local SEO and AI search visibility
- Social media strategy, content, and management
- Meta and Google Ads management
- Email and SMS marketing
- CRM integrations and marketing automations
- Google Business Profile and review campaigns
- Marketing materials and patient resources
- Strategy meetings and performance reporting
We build and support the marketing systems that help people find and connect with your practice. Your team continues to own the personal relationship, including responding to leads, answering questions, confirming appointments, and caring for patients.
EXCLUSIVE MARKETING PARTNERSHIP
One med spa. One market.
You deserve a marketing partner who’s focused on helping your practice stand out in your community.
That’s why we work with only one med spa per local market.
Four A’s. One connected approach.
The 4.0 Framework
Your website, ads, social media, reputation, and follow-up shouldn’t all be doing their own thing.
Our 4.0 Framework gives us a way to understand the whole picture, build a shared direction, and keep your marketing moving as your practice grows.
01 / Understand where you are.Assess
Before we start making recommendations, we need to understand your business, your market, and the people you want to reach.
What we look at
We look at your existing marketing, competitors, services, reviews, brand, and the path from someone first discovering you to booking, visiting, and returning.
We also look at the assets you already have, including your website, photography, and video, so we know what we can build on and where there are gaps.
02 / Get clear on where we’re going.Align
Once we understand the picture, we turn what we’ve learned into a direction for your marketing.
How we prepare
Who are we trying to reach? What makes your practice worth choosing? Which services and opportunities deserve attention? What do we need to communicate, create, or improve?
We’ll work through those questions together and build a practical plan around your goals.
Need original photography or video? We can help plan a model shoot with shot lists, examples, and a game plan. Your practice hires the photographer or videographer.
03 / Put the plan into action.Activate
A good strategy only matters if the work gets done.
What gets connected
We help bring the plan to life across your website, content, ads, email, and marketing systems so the pieces support each other and give people a clear path to take the next step.
04 / Keep learning and improving.Advance
Marketing isn’t something we set up once and walk away from.
How the work continues
We meet with you monthly to review what’s happening, discuss what we’re learning, and decide what to maintain, adjust, or test next.
That can include new creative, offers, follow-up workflows, and ideas to support rebooking, referrals, and long-term patient relationships.
Review. Refine. Put the next priorities to work.
Built around the whole client relationship.
AttractBookReturnRefer
Client results
More growth. Less marketing on the owner’s plate.
Infinite Med Spa
From a plateau to stronger revenue.
Infinite’s owners attribute this growth to Goodside’s efforts and input. Their commitment to improving the practice and patient experience has been an important part of that work, too.
Read the full case study“We knew we had a good business and the potential to grow, but we needed someone who could help us break through that wall and develop a marketing and sales strategy that actually worked.”
Luke’s Well · Wellness clinic
Growth and room to breathe.
Read the full case study“Since working together, we've been able to significantly grow our client list and increase our revenue, while also taking the stress and constant worry of marketing off our plate.”
Sansa Med Spa
More patients. More visibility. More five-star reviews.
Sansa’s owners report that their clientele, revenue, and five-star reviews have at least doubled.
Read the full case study“We have ads turned on that have actually gotten us new patients and more reviews, which has in turn made us more visible on Google search.”
Free 60-minute marketing assessment for med spa owners
Spend an hour with me.Leave knowing what I’d do next.
Bring the questions you’ve been sitting on, the marketing you’re unsure about, and the goals you’re trying to reach.
We’ll talk through where your med spa is now, where you want it to go, and what might be getting in the way. I’ll give you my honest perspective on what I’d prioritize, what I’d change, and how I’d approach it.
My goal is for you to leave with useful ideas and a clearer direction, whether we ever work together or not.
Here are some of the things we can dig into:
We’ll focus our time on the areas most relevant to your practice and the opportunities I believe deserve your attention first.
- Your market and positioningWho you’re trying to reach, what your competitors are doing, and what gives someone a reason to choose your practice.
- Your offers, promotions, and adsWhat you’re promoting, who it’s for, and whether the offer gives your audience a reason to act.
- Your social media strategy and contentWhat you’re posting, what it’s meant to accomplish, and how your content can build interest in your practice.
- Your website and search presenceHow your website, SEO, and Google Business Profile help people discover you and decide what to do next.
- Your reputation and reviewsWhat your star rating, review count, and recent feedback communicate before someone ever reaches out.
- Your email marketingHow you can stay in touch with your audience and give them useful information and relevant reasons to book or return.
- Your booking experienceHow easy it is for an interested person to become a booked patient, and where the process may be costing you appointments.
- Your patient follow-upHow you stay connected after an inquiry or visit, including reminders, rebooking, and giving patients meaningful reasons to come back.
You don’t have to hire us to benefit from the call.
Take the ideas and run with them. Put them to work yourself, give them to your team, or hire someone else to help.
And if you’d like to explore having Goodside help you put them into action, we can have that conversation afterward.
60 minutes with Tay.
No sales pitch. No obligation.
Coming soon
A community exclusively for med spa owners.
And because the community will include only one med spa per local market, you can learn alongside owners outside your local competition.
Running a med spa comes with questions and challenges that not everyone understands. We’re creating a place where owners can talk openly, learn from one another, and get help thinking through what comes next.
What to expect
Monthly calls and Q&A
Bring your questions, talk through challenges, and get perspective on your next move.
Marketing coaching
Get guidance you can take back and put to work in your practice.
Courses and best practices
Build your knowledge and learn what other owners are trying.
Guest experts and med spa owners
Hear different perspectives and keep the conversation going through community posts.
Priority access at launch
Join the waitlist.
Get updates and priority access information when we’re ready to launch.
You're on the list.
We'll email you community updates and priority-access details when we're ready to launch.
Your market isn't reserved yet. We'll explain how to claim a spot before enrollment opens.
Goodside Marketing is a DBA of Maverick Culture, LLC.
U.S. Based Team
A real marketing partner. A real team behind you.
Hey, I’m Tay.
When we work together, you’re not handing your business off to a team you never hear from. You’ll work directly with me and the people doing your marketing.
I’ll help lead the strategy, bring recommendations, and work alongside our team to put the pieces into action. We’ll keep talking about what’s working, what needs attention, and where we go from here.
Because you don’t need another company sending you a report and disappearing. You need a partner who knows your practice and stays involved in helping it grow.
Tay Governor Founder & Fractional CMO, Goodside Marketing
Get to know usWhy we’re called Goodside
We chose
a side.
Your clients are made in the Image of God. They're not insecurities to monetize.
We believe people deserve to feel well, care for themselves, and make informed choices about their health and appearance.
We want to work with practices that believe that, too.
The good side is made up of people who care about wellness, wholeness, proactive care, health, and stewardship. People who want their patients to feel empowered, informed, and respected.
Those are the practices we want to help grow. And we want their care, expertise, and values to come through in every ad, every page, and every conversation.
This is our
line in the sand.
We won’t build a marketing strategy around telling people they’re broken. No manufactured insecurity. No unrealistic standards. No reducing people to a piece of meat.
If you want to market insecurity, vanity, and objectification, we don’t want to work with you.
We’re here for practices that help people care for the health of their bodies and souls. If that sounds like you, you’re on the right side.
Services + pricing
Your fractional CMO.
Your marketing team.
One ongoing partnership for the strategy, leadership, and execution behind your marketing.
Marketing leadership,
management, and execution.
Starting at
$3,250/month
Month-to-month engagement.
Ad spend, photo/video production, and printing are separate.
Book Your Free Marketing AssessmentThe call is free. There’s no obligation to hire Goodside.
What’s included
- Business assessment & benchmarking
- Ongoing local competitor analysis
- Google Business Profile management
- Marketing CRM integration & management
- Website development & management
- Social media management
- Marketing collateral and patient resource design
- Meta & Google Ads management
- Search & AI visibility (SEO + AEO)
- Email & SMS marketing
- Monthly strategy calls
- Marketing performance reporting
- An exclusive partnership in your local market
Need brochures, business cards, pamphlets, or other materials for your practice? We design those in-house as needed and requested. Printing is separate.
GOOD FAITH GUARANTEE
$0 in Goodside fees until day 30.
We want you to feel good about giving this partnership a try.
If you’re unhappy at day 30, you can leave owing Goodside nothing, and you keep everything we’ve built for you.
The guarantee applies to Goodside’s fees. Ad spend, third-party photography and video costs, and printing are separate.Additional costs to plan for.
$1,000 to $3,000 per month
in starting ad spend
We start with Meta ads and scale your investment as campaigns generate a return. Google Ads can become part of the strategy as we grow.
Your ad budget is separate from our monthly fee and goes directly to the advertising platforms.
No markup. No additional ad spend fee.
Every dollar of your ad budget goes to ads.
Your practice. Your people.
Your personality.
We want people to see the real experience they can expect from your practice. That means original photography and video of your space, your providers, and real people.
If you don’t already have those assets, we’ll help you plan a shoot with a local photographer or videographer, including models when needed.
We help plan and coordinate the shoot. We don’t capture the photos or video. Production and model fees depend on the professionals and talent you hire, and are negotiated and paid separately.
Before we talk
Fair questions.
Straight answers.
What we do, what we need from you, and what working together actually looks like.
How is Goodside different from a med spa marketing agency?
Agencies offer different levels of strategy and support. Our approach is to bring fractional CMO leadership and a U.S. based execution team together in one relationship.
I work with you to understand the business, set priorities, and guide the strategy. Then I work alongside our team to help put the plan into action across your marketing.
We also meet with you monthly to review what’s happening and decide what needs attention next. You have someone helping lead the work and keep the moving parts connected.
We’re not a med spa. Can we still work with you?
Yes, let’s talk.
Our team has experience across a variety of industries. Today, we specialize in med spas, wellness centers, and other health-related clinics and aesthetic practices.
We’re happy to learn about your business and see whether we’re a good fit. If we aren’t the right team, we’ll help point you in a better direction.
Will marketing fix my problems?
Marketing can help the right people discover your practice, understand what makes you different, and take the next step.
But it can’t make up for unresolved issues behind bad reviews, a disappointing patient experience, inconsistent follow-up, or a consultation that doesn’t help someone understand the options available to them.
That’s why growth takes work on both sides. We’ll keep improving the marketing and help identify opportunities across the patient journey. Your team will keep improving the care and experience people receive.
Getting someone through the door is only part of the goal.
Who follows up with leads?
Your team owns the personal patient relationship. That includes responding to inquiries, answering questions, booking appointments, and caring for patients.
We’re responsible for improving the marketing and looking at the leads it brings in. If people are inquiring but not booking, we’ll look at the whole path with you, including both lead quality and what happens after someone reaches out.
We can also help develop the systems, automation, and workflows that support follow-up, rebooking, referrals, and loyalty. Those tools should make it easier for your team to provide a personal experience.
Can we just use AI for everything?
We believe AI and automation can be useful. They can support lead nurturing, reminders, follow-up, and other tasks that help your team stay organized.
But when someone has a question or is ready for a conversation, we strongly believe a real person should be ready to step in, listen, and help.
The last thing we want someone to associate with your med spa is “artificial.” Use the technology to support the human experience, not replace it.
Will you manage our social media?
Yes. We manage your social media and help with content ideas, inspiration, templates, and editing.
Your team still plays an important role in capturing the people, personality, and everyday moments that make your practice yours. You’re the ones in the space, caring for patients and seeing the moments we can’t capture remotely.
You don’t need to create content every day. We’ll help you build a manageable rhythm for capturing original photos and videos, then turn those moments into content for your social channels.
How quickly should we expect results?
Some clients notice a difference in the first 30 days, particularly when they already have a strong foundation in place.
Our goal within the first 90 days is a measurable increase in engagement, backed by data. We’ll establish a baseline, show you what’s changing, and explain what we’re adjusting as we learn.
We’ll also look beyond likes and views to track how that attention translates into inquiries, bookings, and revenue as that data becomes available.
Do you handle SEO and AI search visibility?
Yes. We consider local SEO and AI search visibility as part of the same broader strategy.
That includes prioritizing a useful, easy-to-navigate website, clear service information, and a credible local presence, while looking for gaps in how your practice appears in search and AI experiences.
The goal is to help the right people find you, trust what they see, and choose to take the next step.
What if we already have marketing help?
We can lead the strategy and coordinate with your existing marketing support.
We’ll talk through who’s responsible for each part of the work when we define the scope, so everyone knows what they own and is working toward the same goals.
Let’s talk about where your med spa can go from here.
Tell me where you are, what you’re working toward, and what’s been frustrating you about your marketing.
I’ll bring my perspective, practical ideas, and an honest recommendation for what I’d do next.
You can take those ideas and run with them yourself, give them to your team, or explore working with us. Either way, I want the conversation to be valuable to you.
Book Your Free Marketing AssessmentA free 60-minute call with Tay. No sales pitch. No obligation.
Prefer to start with an email? You can do that, too.