About Goodside Marketing

Meet the Fractional CMO behind Goodside.

Your med spa is more than a business. There’s a person, a purpose, and a whole lot of work behind it.

I want to understand all three.

I help med spa owners clarify what makes their business different, turn that into a marketing strategy, and bring it to life with a team that cares about getting it right.

See if we’re a fit
Tay Governor, founder and Fractional CMO at Goodside Marketing
Tay GovernorFounder & Fractional CMO

What working together looks like

A marketing leader who gets involved.

When you bring me into your business, you’re getting someone who listens, asks questions, brings ideas, and takes initiative.

I’ll push back when I think something could serve your business better. I’ll help you think through the decisions behind the marketing, alongside the work that needs to get done.

That’s what being your Fractional CMO means to me: taking your business seriously, caring about the dreams behind it, and working with you to make progress.

And we’re going to laugh along the way. Good work and enjoying the people you work with should go together.

My story

How I went from communication to med spa marketing.

  1. Communication came first.

    My work started with communication long before it started with marketing.

    As a teenager, I led Bible studies at middle schools and high schools throughout my community. That eventually led to a full-time role as a young adults pastor, where much of my work centered on listening, teaching, and connecting with people.

  2. Copywriting became marketing.

    When that chapter ended, a business mentor helped me see how those communication skills could serve businesses. I began freelancing as a copywriter. As the business grew, so did my experience across email, social media, websites, and advertising.

  3. Med spas became the focus.

    After several years working across different industries, someone I knew from my time on church staff asked for help marketing their med spa.

    Something clicked.

    My educational background in medicine and my personal interest in health and wellness gave me a foundation for understanding the services, the people seeking them, and the importance of trust.

    Results with that first med spa led to referrals. Eventually, med spas made up half my clients. When my business coach encouraged me to specialize in the market I could serve best, the direction was clear.

    That focus became Goodside Marketing.

Why I lead with your brand

Your marketing should show people why they’d choose you.

I believe good marketing helps people find solutions to problems they care about.

For a med spa, that starts with trust. Potential patients need to understand who you are, what makes your practice different, and whether they can picture themselves there.

That’s why I lead with your brand.

Your providers. Your personality.
Your space. Your approach to care.

The things that make your med spa feel like your med spa.

Real photos. Real video. Your people showing up and letting potential patients get to know them.

  • Real photos.
  • Real video.
  • Real people.

You don’t have to be the right med spa for everyone. Your marketing should help the right people recognize you.

Follower of Jesus.
Husband.
Dad.

Based in Denham Springs, Louisiana.
Just outside Baton Rouge.

A little more about me

Outside of Goodside.

I’m a follower of Jesus, a husband, and a dad based in Denham Springs, Louisiana, just outside Baton Rouge.

Outside of work, I love anime, video games, trips to Universal and Disney, studying philosophy and religion, and staying physically healthy.

Faith and family are central to my life. They shape how I care for people, approach my work, and think about what success is for.

  • Anime + video games
  • Theme parks
  • Philosophy + religion
  • Health + wellness

The people at Goodside

Meet the team.

Lindsay Brown

Lindsay Brown

Director of Brand Strategy

Allie Shannon

Allie Shannon

Social Media Coordinator

Let’s talk about your med spa

Looking for a Fractional CMO for your med spa?

Tell us about your business, where you want to go, and where marketing feels stuck.

We’ll review your information and, if there’s a potential fit, arrange a conversation with time to understand your business beforehand.

See if we’re a fit

Start with our practice questionnaire.